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Cadbury’s Crunchie – ‘Exciting Biting’ (1959)


This is a 30-second black-and-white television advertisement for Cadbury’s Crunchie chocolate bar .

Curator’s notes

The Crunchie bar – a chocolate-covered honeycomb confectionery – was first introduced by Fry and Sons in 1929. Through a merger with Cadbury, the brand became part of Cadbury’s product range (as did Fry’s other famous sweet, 'Turkish Delight’). Crunchie has always attracted a younger market than Cadbury’s boxed chocolate line, so the Crunchie advertisements are aimed at youth and appeal to a sense of fun.