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Clip description
This clip contains three short advertisements with the jingle 'happiness for two’. The first ad is performed in a bare studio with a woman standing alone, centre stage, as a male voice-over says 'for the girl who’s got that all-by-herself lonely feeling’. A group of dancers spill into frame as a bubbly song describes Milk Tray’s 'happy centres’. By the end, the woman has a pile of boxes and a man by her side.
The second ad presents three new chocolate flavours – raspberry cordial, coconut ice and caramello deluxe. The ad ends with a couple standing on a bare set as she holds a box of Milk Tray chocolates and he gives her a kiss.
The last ad is set on a river cruise with people on board eating Milk Tray chocolates and a couple laughing as the jingle plays over the soundtrack.
Curator’s notes
These advertisements are probably from the 1960s. The first advertisement resembles a musical talent show or film clip in style, with its pop soundtrack and exuberant dancing. The 'happiness for two’ catchphrase and melody line also appears at the end of the other two ads. The bright and chirpy world the Cadbury song creates in each ad is conjured through both the melody and the lyrics. The lines 'happiness for two’ and 'get together with Milk Tray’ directly align the chocolate product with romantic couplings and each ad features at least one man and woman paired off together.
