an NFSA website

Cadbury Dairy Milk Chocolate – ‘You’ve Got Yourself a Man’ (c.1970)


These three 30-second black-and-white television advertisements for Cadbury’s Roses chocolates from the late 1960s or early ’70s all feature the slogan 'when you get Roses, you’ve got yourself a man’.

Curator’s notes

These three ads from the one Cadbury’s Roses campaign present slightly different scenarios, all surrounding romantic relationships. The first two ads – with a pair of women and a pair of men respectively – depict the first stages of a blossoming relationship; the third shows a relationship well into its maturity. In each ad, a box of Roses chocolates signifies the relationship is serious.