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Cadbury Dairy Milk Chocolate – ‘A Milk Tray Day Today’ (c.1955)


This is a compilation of three 30-second black-and-white advertisements from a Cadbury’s Milk Tray campaign dating from the mid-1950s.

Curator’s notes

These ads persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion (a 'Milk Tray day’) as well as satisfy desires and mend rocky relationships.