Clip description
This animated colour cinema advertisement for Bushells tea starts with a map of the world and a voice-over that invites the viewer to 'the world of the future’. International travel is shown using fast planes, ocean liners and cars. Aeroplane Passengers sit in armchairs drinking tea and an airport runway is shown on the top floor of a high-rise building. A hostess tells the viewer that they always serve Bushells tea on their aeroplanes because Bushells tea means contented passengers. The advertisement leaves us with the message that though the world may change Bushells tea will always stay the same.
Curator’s notes
This Bushells tea cinema advertisement uses cell animation technique to illustrate the future. Produced during the Second World War, this advertisement assures people that no matter what happens in the future you can always rely on Bushells tea.
The voice-over and format of the advertisement is similar to the Movietone and Cinesound newsreels of the time.