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Clip description
This is an Australia Post television commercial (TVC) promoting the organisation’s new corporate image and its Lettergram service.
Curator’s notes
This 15-second ‘We Deliver’ corporate image commercial promotes the Lettergram service. The TVC shows a Lettergram being requested and delivered to an Anglo-Australian couple celebrating their golden wedding anniversary. An Australia Post electronic mail operator of South-Asian background takes the request and types up the message. The commercial cleverly links the long-standing cultural tradition of communicating congratulatory wishes by hand-delivered message (previously via the telegram, now via the Lettergram) with Australia Post’s own new culture – its corporate identity, its multicultural workforce serving a multilingual community, and its state-of-the-art, high tech methods.
