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Clip description
This is an Australia Post television commercial (TVC) promoting the organisation’s new corporate image and its Express Courier service.
Curator’s notes
This 15-second ‘We Deliver’ and Express Courier commercial, promotes Australia Post’s fast delivery to rural and remote business clients. It shows a document being delivered by Express Courier to the Parkes Observatory – an iconic rural enterprise carrying out vital and highly specialised work. The association of Australia Post with the Parkes Observatory is clever. It suggests that while some business entities may now be choosing private service providers to meet their express delivery needs, when it comes to the nation’s remote and yet fundamental and important enterprises, only Australia Post will do.
