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Australia Post – Postpak Rap (1988)

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Don't wrap it

Original classification rating: G. This clip chosen to be G

Clip description

This is an Australia Post television commercial (TVC) promoting the use of Postpaks instead of ordinary wrapping paper for packaging postage parcels. When the boss asks a younger office worker to wrap a parcel, he is delivered Australia’s Post’s message – 'Don’t wrap it. Postpak it’.

Curator’s notes

by Adrienne Parr

Postpaks, a range of strong paper posting bags and boxes, were launched nationally in 1983. The range originally consisted of 20 items, but even by 1988 it was broadening to meet demand. One of the items featured in the ad is a specialised computer floppy disc protective envelope. In the post-computer but pre-email period, information was commonly passed between businesses in this manner. Apart from standardising packaging for ease of mail sorting and delivery, the sale of Postpaks represented otherwise unexploited revenue potential. With rap music still new to Australian popular culture at the time, this TVC was very successful. It was produced for Australia Post by Mojo MDA (Monahan Dayman Adams had recently merged with Mojo) and Leave it to Beaver, and on-lined on 30 June 1988 at AAV (its digital media services now part of the Omnilab Media Group).

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

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  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

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ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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