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Clip description
This is an Australia Post television commercial (TVC) promoting the use of Postpaks instead of ordinary wrapping paper for packaging postage parcels. When the boss asks a younger office worker to wrap a parcel, he is delivered Australia’s Post’s message – 'Don’t wrap it. Postpak it’.
Curator’s notes
Postpaks, a range of strong paper posting bags and boxes, were launched nationally in 1983. The range originally consisted of 20 items, but even by 1988 it was broadening to meet demand. One of the items featured in the ad is a specialised computer floppy disc protective envelope. In the post-computer but pre-email period, information was commonly passed between businesses in this manner. Apart from standardising packaging for ease of mail sorting and delivery, the sale of Postpaks represented otherwise unexploited revenue potential. With rap music still new to Australian popular culture at the time, this TVC was very successful. It was produced for Australia Post by Mojo MDA (Monahan Dayman Adams had recently merged with Mojo) and Leave it to Beaver, and on-lined on 30 June 1988 at AAV (its digital media services now part of the Omnilab Media Group).
