Original classification rating: G.
This clip chosen to be G
Clip description
This is an Australia Post television commercial (TVC) advertising the use of the correct postcode in addressing letters.
Curator’s notes
In the period 1988 to 1996 new communication technologies reduced domestic household mail from 16 percent of all letters posted via Australia Post to 5.5 percent. This 1988 commercial targeted members of the community who at that time were not yet au fait with the new technologies – the elderly and the very young. At the same time it effectively imparted the ‘correct postcode’ message to a much broader audience. Produced for Australia Post by THEM and Ron Windon Film Productions, it was on-lined on 1 February 1988 at Pro-Image ECV (now part of the Omnilab Media Group).
Thanks to the generosity of the rights holders, we are able to offer Grandma's letter from the advertisement Australia Post – Postcode Grandma as a high quality video download.
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This clip is available in the following configurations:
| File name | Size | Quality | Suitability |
|
apostgra1_pr.mp4
|
Large: 3.6MB |
High |
Optimised for full-screen display on a fast computer. |
|
apostgra1_bb.mp4
|
Medium: 1.7MB |
Medium |
Can be displayed full screen. Also suitable for video iPods. |
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You must read and agree to the following terms and conditions before embedding the clip:
australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
- You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
All other rights reserved.
ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.
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