Australian
Screen

an NFSA website

Australia Post – Lettergram (1988)

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clip Dictionary

Original classification rating: G. This clip chosen to be G

Clip description

This is an Australia Post television commercial (TVC), promoting the Lettergram service as a replacement for the telegram service.

Curator’s notes

This TVC was produced for Australia Post by McCann Erickson and Zap Productions, and on-lined on 3 August 1988 at VTC (now part of the Omnilab Media Group). Part of a set of three ads for Lettergram, it sought to re-establish the market previously occupied by the telegram.