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Clip description
This is an Australia Post television commercial (TVC) promoting the Lettergram service as a replacement for the congratulatory telegram, traditionally sent on the birth of a child.
Curator’s notes
This TVC was produced for Australia Post by McCann Erickson and Zap Productions, and on-lined on 3 August 1988 at VTC (now part of the Omnilab Media Group). Part of a set of three ads for Lettergram, it sought to re-establish the market previously occupied by the telegram.
