Aeroplane Jelly Advertisement: Spaceship (1959)
Synopsis
This black-and-white animated television commercial for Aeroplane Jelly shows the arrival on earth of two aliens who have come to discover what Aeroplane Jelly is like. When given a sample, they agree that ‘it’s jelly good’.
Curator’s notes
Two earlier Aeroplane Jelly advertisements, made for cinema, can also be seen on this site: Bertie the Jet (1954) and Bertie the Aeroplane (1942). Both the cinema advertisements are in colour, while this one, made for television, is black-and-white and far shorter than the cinema advertisements, which run for over two minutes each. Its brevity partly dictates the obvious punch line at the end.
Bert Appleroth, the founder of the Aeroplane Jelly Company, wrote the words for the jingle that made Aeroplane Jelly famous. In the late 1920s aeroplanes were considered very new and high-tech and, being a big aviation fan, Bert decided to call his product Aeroplane Jelly. One of the lyrics in the Aeroplane Jelly jingle says ‘the quality’s high as the name would imply’. The jingle was recorded in 1938 by seven-year-old Joy King, who won a talent quest to record the official version of the song that is still used today (see Aeroplane Jelly Song, 1938).
The film negatives were deposited with the National Film and Sound Archive by Eric Porter Productions, the company that produced this advertisement. Eric Porter Studios was run by animator and director Eric Porter who had drawn little Bertie the Aeroplane in the 1942 cinema advertisement Bertie the Aeroplane. In 1972, Porter produced and directed Australia’s first animated feature film, Marco Polo Junior Versus the Red Dragon.
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