Advertising
The following clips have teachers’ notes related to this topic:
Wokabout Marketing
Andrew Rose is a marketing executive based in Port Moresby. He organises a troupe of actors who perform vignettes in remote villages to promote the purchase of Western goods. Omo, the washing powder, is demonstrated.
Bertie the Jet
The 'Popularity Cup’ air race is contested between planes from all around the world, including the crowd favourite from Australia – Bertie the Jet. Broadcaster Ken Howard calls the race from his elevated podium. As the …
FaxPost
This is an Australia Post television commercial (TVC) promoting the Faxpost and Lettergram service. Not strictly animation, the footage has been shot at low speed to create the impression of very high speed travel through …
Dear Cathy
This is an Australia Post television commercial (TVC) advertising postage by airmail.
E-Post
This clip explains the procedure involved in the new E-Post service.
Corporate image
This is an Australia Post television commercial (TVC) promoting the organisation’s new corporate image.
‘The city of tomorrow’
This animated colour cinema advertisement for Bushells tea starts with a map of the world and a voice-over that invites the viewer to 'the world of the future’. International travel is shown using fast planes …
Know your Melbourne
This advertisement begins with shots of a number of identifiable locations and buildings in and around the heart of Melbourne’s city. An informative voice-over accompanies shots of the Yarra River, the Botanical Gardens and …
The electric Early Kooka stove
‘Mrs Sydney’ (Pat Firman) prepares an evening meal for her husband with her newly acquired electric range while a voice-over emphasises the stove’s economy and efficiency. At the end of the advertisement, she asks …
Meet the Squander Bug
This animated propaganda film from 1945 was used to persuade Australians to invest their savings in the national war chest. The Squander Bug, complete with a large stomach covered in swastikas, is told by Hitler …
‘What’s your favourite car, Australia?’
The ad features a montage of Australian outdoor scenes including the beach, sporting events (yachting, golf, cricket and football), the Australian flag and native fauna. These are intercut with 1970s Holden models. The advertisement employs …
‘Holden’s got more horses’
A man walks out of a house and gets into his 1966 Holden HR sedan. We see a pack of galloping horses as the narrator describes the 'thundering power’ of the HR’s 145 horsepower …
‘Make it yours’
This advertisement for the 1968 Holden HK Premier, narrated in voice-over by John Laws, features young people and city life over the course of a day and evening. Beginning with shots of city buildings and …
‘The time is now and the car is Holden’
A woman lies on a beach, dreamily relaxing under her hat. A Holden HR sedan is parked on the sand nearby. The woman runs to the car, which is filmed from different angles to show …
Santa lands at Farm Cove
This clip from a silent, black-and-white cinema advertisement for Anthony Hordern & Sons shows Santa landing on Sydney Harbour by seaplane and being rowed ashore to Lady Macquarie’s Chair where he is welcomed by a …
Santa visits the hospital
This clip from a silent black-and-white cinema advertisement for Anthony Hordern & Sons shows Santa visiting the Royal Alexandra Hospital. Santa, accompanied by a young girl dressed as a fairy, arrives by horse-drawn carriage and waves …
The New Holden FE
This clip shows the whole advertisement minus the opening and closing titles. A curtain parts to reveal the new model Holden FE on display on a turntable in a car showroom. As the car spins …
The touring talkies
A fleet of Studebaker sedans along with executives from Shell, Studebaker and Hoyts meet the ‘Talkie Truck’ as it pulls in to Melbourne. The executives shake hands with the sound technicians and engineers. The truck …
Hoyts talking pictures roadshow
An intertitle invites viewers to 'see for a brief moment’ the sound equipment for talking pictures. Then a Hoyts Talking Pictures Roadshow sound unit truck is seen coming down the street. Two uniformed men open …
Lifesaving
This clip from a silent black-and-white cinema advertisement for Life Savers sweets shows a young woman dive into the surf, only to be rescued by a surf lifesaver. He lies her down and gives her …
Factory visit
The villain tries to steal the formula for Life Savers sweets by convincing Betty to take him to her father’s Life Savers factory where she gives him a guided tour. In the meantime, Cudgy …
‘Bonza is tops, Bonza is ace!’
Poss (Erin Pratten) is astonished when the spruikers from the ‘Bonza’ cereal TV advertisement come right out of the TV set and into the living room. They persuade Poss and her friend Kim (Maria Nguyen …
‘She’s always out’
This clip shows an entire Maxonol Gramophone cinema advertisement from 1925 in which a couple decide to buy a gramophone to keep their daughter at home. They visit the Maxonol demonstration room and buy a …
What you need to know
This is one of the two television advertisements produced to facilitate the change to metric on Australian roads in July 1974.
‘Persil dazzle’
In their bridal suite, a newly married couple on their honeymoon (Muriel Howard and Albert Chappelle), retell in song the story of how Persil Washing Powder brought them together and transformed a ‘drab and dreary …
Revolution by referendum
In a series of takes and retakes, an unidentified man stands in front of a curtain and addresses the camera. He outlines his association’s vision for the wealth of the nation through the ‘abolition …
The wonders of Rinso
Henry is a bachelor who lives alone in a small apartment. He has a ‘lady help’ who does his cooking and cleaning but will not wash his clothes. Henry is a ‘natty dresser’. But because …
‘That’s the Rinso way’
An opening credits sequence introducing the stars of Easy Does It is accompanied by a musical soundtrack. The first scene is at a grocery counter where a grocer (Dan Agar) attempts to sell a box …