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Cadbury Dairy Milk Chocolate – ‘Remember ... Cadbury’s Milk Tray’ (c.1955)

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'Remember … Cadbury’s Milk Tray'

This clip chosen to be PG

Clip description

This clip contains two 30-second advertisements for Cadbury’s Milk Tray chocolates. In the first, a young couple going to a show make the evening romantic with the purchase of Milk Tray chocolates.

The second shows a male and female hand next to each other as a narrator explains how the purchase of Milk Tray chocolates was 'a moment of inspiration’. The advertisement ends with their hands intertwined against an illustrated border of wedding bells.

Curator’s notes

by Poppy De Souza

These advertisements probably date from the early days of television in the mid-to-late 1950s and reflect the social conventions of the time in relation to dating, romance and marriage. Both ads focus on the characters’ hands to tell the story. In the first ad, for instance, there is only a brief glimpse of the woman’s face in profile, and we only see the back of the man’s head.

These advertisements are more reserved than the Cadbury’s ads of later years which begin to focus attention on the mouth – most commonly the woman’s mouth – and introduce into the equation the visual language of desire. Rather than feature catchy jingles, both ads are linked by the same simple, music box-style melody that evokes the innocence of first love.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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