This clip chosen to be G
Clip description
A daughter’s voice (Janice Reid) pleads with her mother (Queenie Ashton) to tell her a story about a lady kangaroo. Her mother obliges with a story which is accompanied by cartoons of Lady Kangaroo and her family. The difficulty of cooking breakfast and cleaning up after a large family every morning is solved when the ‘lady’ (or kangaroo) next door offers her the ‘30 second breakfast’ – Kellogg’s Cornflakes. Lady Kangaroo’s children love Kellogg’s Cornflakes and it gives them lots of energy.
The second part of the ad is in live action, where the benefits of Kellogg’s Cornflakes are demonstrated and narrated by a male voice-over. According to him, Kellogg’s Cornflakes provides the energy to: ‘play four sets of strenuous tennis’, ‘swim 750 yards at top speed’ and even ‘serve behind the counter for three and a half hours’.
The final sequence concludes with the daughter holding a box of Kellogg’s Cornflakes while the male voice-over commands: ‘always say Kellogg’s before you say corn flakes’.
Curator’s notes
Creating an identifiable brand is something which all commercial products aspire to, especially in the world of advertising. The Kellogg’s brand has been around for over 100 years and its red scripted logo fills the shelves in supermarket breakfast cereal aisles. The final announcement to ‘always say Kellogg’s before you say Cornflakes’ has now become part of the public’s association of corn flakes with the Kellogg’s brand.
Thanks to the generosity of the rights holders, we are able to offer The '30-second breakfast' from the advertisement Kellogg's Cornflakes: Tell Me a Story as a high quality video download.
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kelloggs1_pr.mp4
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kelloggs1_bb.mp4
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Medium |
Can be displayed full screen. Also suitable for video iPods. |
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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
- You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
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