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Rinso Laundry Powder : Hilda and Hugh Jones (c.1940)

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Hilda and Hugh Jones

This clip chosen to be G

Clip description

This Rinso advertisement from approximately 1940 introduces us to Hilda and Hugh Jones: the 'wrong kind of wife’ and possibly the 'right sort of husband’ according to the narrator. Hilda is always in a bad mood when Hugh arrives home from work due to the drudge of washing clothes and they argue over the evening meal.

However when Hilda discovers Rinso Soap Powder she finds that she can wash clothes without rubbing or scrubbing, bringing an end to her bad moods. Now Hilda has energy to cook a nice meal and greet her husband with a smile. They are now the right sort of couple.

Curator’s notes

by Elizabeth Taggart-Speers

This Rinso advertisement uses a film technique called stop-action to produce special effects. You can see this when the washboard disappears and the Rinso box appears. This is where the cameraman turns off the camera after shooting a frame, changes the scene (taking away the washboard), and resumes shooting with the washboard magically disappeared.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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