Share
Clip description
This Rinso advertisement from approximately 1940 introduces us to Hilda and Hugh Jones: the 'wrong kind of wife’ and possibly the 'right sort of husband’ according to the narrator. Hilda is always in a bad mood when Hugh arrives home from work due to the drudge of washing clothes and they argue over the evening meal.
However when Hilda discovers Rinso Soap Powder she finds that she can wash clothes without rubbing or scrubbing, bringing an end to her bad moods. Now Hilda has energy to cook a nice meal and greet her husband with a smile. They are now the right sort of couple.
Curator’s notes
This Rinso advertisement uses a film technique called stop-action to produce special effects. You can see this when the washboard disappears and the Rinso box appears. This is where the cameraman turns off the camera after shooting a frame, changes the scene (taking away the washboard), and resumes shooting with the washboard magically disappeared.
