Australian
Screen

an NFSA website

General Motors Holden – Export Holden Version 2 (c.1962)

play
Email a link to this page
To:
CC:
Subject:
Body:
clip
  • 1
'The car from Australia'

This clip chosen to be G

Clip description

Holden cars at the shipping docks await export to overseas markets. A voice-over chronicles the expansion of the Holden brand to 46 territories outside Australia, including New Zealand, Thailand, Singapore, Malaya and North Borneo. We see Holden cars in some of these locations including a police car in Malaya and Holdens driving along the waterfronts and streets of South-East Asia. Holdens are also seen on streets in the Middle East, as the narrator describes the 'strange surroundings’ of 'mosques, palaces and bazaars’. A taxi driver in Iran is filmed leaning against his Holden waiting for a customer. While cars are polished on the assembly line at a GMH plant in Australia, the voice-over states that Holden exports have helped make the 'made in Australia’ stamp a 'badge of quality wherever it’s seen’.

Curator’s notes

This ad presents Holden as an important export and ambassador for Australian industry. Footage of the Holden in 'strange surroundings’ overseas is presented with national pride – the product of Australian design and manufacture is seen against a backdrop of busy Asian streets and Middle Eastern mosques. Scenes of Holden police cars in Malaya and the Iranian taxi convey to the viewer that the Holden is in everyday use in places that most Australians haven’t even visited. GMH revitalises the slogan 'Australia’s Own Car’ by showing its cultural icon overseas, appealing to patriotic sentiment in a growing and prosperous postwar Australia.

Thanks to the generosity of the rights holders, we are able to offer 'The car from Australia' from the advertisement General Motors Holden – Export Holden Version 2 as a high quality video download.

To play the downloadable video, you need QuickTime 7.0, VLC, or similar.

You must read and agree to the following terms and conditions before downloading the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

This clip is available in the following configurations:

File nameSizeQualitySuitability
gmhexpo21_pr.mp4 Large: 14.6MB High Optimised for full-screen display on a fast computer.
gmhexpo21_bb.mp4 Medium: 6.9MB Medium Can be displayed full screen. Also suitable for video iPods.

Right-click on the links above to download video files to your computer.

Thanks to the generosity of the rights holders, we are able to offer this clip in an embeddable format for personal or non-commercial educational use in full form on your own website or your own blog.

You must read and agree to the following terms and conditions before embedding the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

Copy and paste the following code into your own web page to embed this clip: