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Bushells Blue Label Tea: Bushells Tea Factory (c.1925)

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Bushells tea factory

Original classification rating: not rated. This clip chosen to be PG

Clip description

This Bushells Tea cinema advertisement from approximately 1925 uses a documentary style to show the process of producing it from the harvesting of leaves to a tea party in a garden.

It begins with a woman picking tea leaves, the leaves are then packed into chests, then sent to the Factory. We see the tea in the mixer and blender; tannin dust is removed; the package is folded by a machine then filled with tea. The package is sealed.

A group of women enjoy drinking at a tea party and the advertisement ends with a close up of the Bushells Tea Blue Label product.

Curator’s notes

by Elizabeth Taggart-Speers

This silent black-and-white cinema advertisement takes the form of an industrial documentary by showing the process of tea making from the picking of leaves, to harvesting and packaging.

Intertitles are used to link each stage of the process and provide additional information.

The Bushells Blue Label Tea is pictured at the bottom of each intertitle. The repetition helps to commit the packaging to memory so it is top of mind at the point of purchase.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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