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Australia Post – We Deliver 2 (1988)

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clip Parcel Post

Original classification rating: G. This clip chosen to be G

Clip description

This is an Australia Post television commercial (TVC) promoting the organisation’s new corporate image and the Parcel Post service.

Curator’s notes

This 15-second ‘We Deliver’ and Parcel Post commercial, promotes Australia Post parcel delivery to private customers. The non-business section of the parcel delivery market, previously monopolised by Australia Post, was not easy for private operators to move into. Neither was it necessarily a highly profitable section of the market. Australia Post continues to dominate it. This TVC was obviously produced more for public relations and the promotion of Australia Post as the rightful and reliable postal service provider to the families of Australia, than for any attempt to compete for market share.

Thanks to the generosity of the rights holders, we are able to offer Parcel Post from the advertisement Australia Post – We Deliver 2 as a high quality video download.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

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This clip is available in the following configurations:

File nameSizeQualitySuitability
apostwd21_pr.mp4 Large: 1.8MB High Optimised for full-screen display on a fast computer.
apostwd21_bb.mp4 Medium: 0.9MB Medium Can be displayed full screen. Also suitable for video iPods.

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Thanks to the generosity of the rights holders, we are able to offer this clip in an embeddable format for personal or non-commercial educational use in full form on your own website or your own blog.

You must read and agree to the following terms and conditions before embedding the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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