Titles tagged with ‘chocolate’
10 titles - sorted alphabetically or by year
Cadbury Dairy Milk Chocolate – ‘A Milk Tray Day Today’ advertisement – c1955
These ads persuasively argue that Milk Tray chocolates can transform the everyday into a special occasion, satisfy desires and mend rocky relationships.
Cadbury Dairy Milk Chocolate – ‘Remember ... Cadbury’s Milk Tray’ advertisement – c1955
Cadbury’s Milk Tray brand aligns itself with relationships. These two advertisements are about building romance between fledgling couples.
Cadbury Dairy Milk Chocolate – ‘Give Her Roses’ advertisement – 1959
This charming 1950s ad for Cadbury’s chocolates relies on the audience’s familiarity with the style of love song made famous by 1930s French romantic singer Maurice Chevalier.
Cadbury’s Crunchie – ‘Exciting Biting’ advertisement – 1959
From the start, Crunchie has attracted a younger market than Cadbury’s boxed chocolate line, so Crunchie ads like this target youth and appeal to a sense of fun.
Cadbury Dairy Milk Chocolate – ‘Happiness for Two’ advertisement – c1960
These three advertisements all use the same jingle and slogan, but take slightly different approaches to promoting Cadbury Milk Tray chocolates.
Cadbury’s Crunchie – ‘Golden Groovy Beautiful Crunchie’ advertisement – c1966
This TV commercial conjures up the 1960s par excellence, with a discotheque playing host to a young, groovy couple dancing under a glittering ball and eating Crunchie bars.
Cadbury’s Crunchie – ‘Snap Goes the Crunchie’ advertisement – c1966
The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all. As with earlier campaigns, youth and vibrancy are a key part of the message.
Cadbury Dairy Milk Chocolate – ‘A Little Sign of Love’ advertisement – c1969
The way that Cadbury advertised its chocolates has changed over the years, but a constant theme of their advertisements is romance.
Cadbury Dairy Milk Chocolate – ‘For All the Different Women You Are’ advertisement – c1970
The light-hearted, romantic style of earlier Cadbury’s chocolates advertisements stands in marked contrast to the sexy and seductive tone adopted here.
Cadbury Dairy Milk Chocolate – ‘You’ve Got Yourself a Man’ advertisement – c1970
These ads from a Cadbury’s Roses campaign present three slightly different scenarios surrounding romantic relationships. In each, a box of Roses signifies the relationship is serious.
