Australian
Screen

an NFSA website

Titles curated by Poppy De Souza

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1950s (continued)

The City of Geelong sponsored film – 1957

The Shell Film Unit made this promotional travelogue of Geelong; three years earlier, a large Shell oil refinery was built on the city’s outskirts.

The Forerunner documentary – 1957

The Forerunner positions the the Snowy Mountains Hydro-electric Scheme’s as the country’s 'first major step towards the final solution of Australia’s water problem’.

Four’s a Crowd documentary – 1957

Four’s a Crowd comically portrays four types of workers in the waterfront industry – Glass-arm Harry, Tiddly Pete, Nick-away Ned and Ron the Roaster.

General Motors Holden – Australia’s Ideal Family Car advertisement – c1957

This goes to great lengths to reiterate the key features on which Holden built its reputation – economy, dependability, performance, styling and comfort.

Hewers of Coal sponsored film – 1957

This union-sponsored documentary dramatises the history of mining in Australia since the early 1900s, including the friction between miners and mine owners.

Not Only the Need sponsored film – 1957

This sponsored film made for the Australian Council of Trade Unions argues for the provision of affordable housing to replace inner-city slums.

Sanitation and the City documentary – c1957

This documentary outlines the management of water supply and sanitation by the Melbourne and Metropolitan Board of Works.

The Eyes Have It advertisement – 1958

This Australian Road Safety Council advertisement is built around the wide appeal of all-round cricketer Keith Miller, and draws analogies between cricket and driving.

General Motors Holden – Resale Value advertisement – c1958

Resale value became an important factor for motorists to consider when purchasing their new Holden.

Minter, R: South-East Asia, India and Rome home movie – 1958

This home movie from Robert Minter follows his travels to Hong Kong, Thailand, Burma, India, Turkey, Greece and Italy.

Think Twice sponsored film – 1958

This occupational safety film for metalworkers highlights three main sources of injury – heat, rays and fumes – and illustrates safe and unsafe ways to operate in the workplace.

Aeroplane Jelly Advertisement: Spaceship advertisement – 1959

The iconic Aeroplane Jelly jingle was recorded in 1938 by seven-year-old Joy King, who won a state-wide talent quest to record the official version of the song.

Cadbury Dairy Milk Chocolate – ‘Give Her Roses’ advertisement – 1959

This charming 1950s ad for Cadbury’s chocolates relies on the audience’s familiarity with the style of love song made famous by 1930s French romantic singer Maurice Chevalier.

Cadbury’s Crunchie – ‘Exciting Biting’ advertisement – 1959

From the start, Crunchie has attracted a younger market than Cadbury’s boxed chocolate line, so Crunchie ads like this target youth and appeal to a sense of fun.

Two Men of Fiji documentary – 1959

Issues of representation, colonialism and portrayals of culture all bubble under the surface in this story of two young men who leave their village for Suva.

What Makes a Champion documentary – 1959

This Shell Film Unit documentary includes demonstrations by a number of Australian Olympic athletes to analyse championship performance and answer the question ‘What makes a champion?’.

1960s

Cadbury Dairy Milk Chocolate – ‘Happiness for Two’ advertisement – c1960

These three advertisements all use the same jingle and slogan, but take slightly different approaches to promoting Cadbury Milk Tray chocolates.

Dangerous Immigrant documentary – 1960

This CSIRO documentary alerts the general public to the dangers of the European house borer.

Dimpel, Konrad: Jennings Germans home movie – c1960

Some of the first houses built by the ‘Jennings Germans’ are still standing in O’Connor, Ainslie and Yarralumla.

General Motors Holden – Range of Products advertisement – c1960

This advertisement positions the GMH brand within the Australian landscape, broadening out from Holden cars.

McKenzie, Roger and Kent, Bernie: Silent Car Trip Australia home movie – c1960

This travelogue is from a trip around Australia made by Bernard Kent and Roger McKenzie, enthusiastic film collectors and amateur filmmakers.

The Piano Tuner short film – 1960

Amateur filmmakers the Straford Brothers started making this comedy short to test their newly purchased 16mm Bolex camera.

Shell Animated Commercial: Poster Man advertisement – 1960

This advertisement was made to screen only in cinemas prior to a feature film program despite being made after the introduction of television.

Dimpel, Konrad: Manuka Swimming Pool home movie – 1961

This silent 8mm colour footage provides a snapshot of Canberra social life in the 1960s.

Australia’s Land of Tomorrow sponsored film – 1962

An Australian Inland Mission patrol witnesses a prospering region where industry and agriculture have grown and the population has greatly increased since the last visit.

General Motors Holden – Export Holden advertisement – c1962

By 1962, when this ad was made, GMH was shipping to 45 overseas territories in the Asia-Pacific, Middle East and Africa.

General Motors Holden – Export Holden Version 2 advertisement – c1962

This presents Holden as an important export and ambassador for Australian industry.

General Motors Holden – Happy in a Holden advertisement – 1962

This ad uses a vox pop style interview to appear spontaneous and therefore genuine.

General Motors Holden – John Fisher, Another Holden Driver advertisement – 1962

This 1962 Holden ad offers a good example of associating a product with a well-known personality, in this case Hawthorn AFL footballer John Fisher.

General Motors Holden – Postgraduate Research Fellowship Plan advertisement – c1962

This advertisement presents General Motors Holden as a company at the forefront of research and development in Australia.

McKenzie, Roger and Kent, Bernie: Around Sydney with a Camera home movie – 1962

Bernard Kent met Roger McKenzie in 1947. Aside from collecting films, they made their own amateur movies such as this travelogue of Sydney’s harbour suburbs.

A World for Children documentary – c1962

Siblings Maret, Juri and Yanni convey the experience of European immigrant children arriving at the Bonegilla Migrant Reception Centre in Victoria.

Research on Survival in Bushfires documentary – 1963

This specialist documentary gives a behind-the-scenes look at the Bushfire Research section of the CSIRO.

Cinesound Review: That Mersey Sound: Beatles at the Stadium newsreel – 1964

This newsreel special of the 1964 Beatles tour captures footage of the band in Sydney, Melbourne and New Zealand, concert excerpts and the attendant 'Beatlemania’.

Dimpel, Konrad: Red Hill home movie – 1964

This colour home movie, captured by Konrad Dimpel, shows his children quietly entertaining themselves over Christmas in 1964.

Birth of the Red Kangaroo documentary – 1965

This CSIRO documentary details the reproductive cycle of the red kangaroo, its mating habits and growth in the pouch.

Cadbury’s Crunchie – ‘Golden Groovy Beautiful Crunchie’ advertisement – c1966

This TV commercial conjures up the 1960s par excellence, with a discotheque playing host to a young, groovy couple dancing under a glittering ball and eating Crunchie bars.

Cadbury’s Crunchie – ‘Snap Goes the Crunchie’ advertisement – c1966

The Crunchie wrapper in this ad shows it to be a Fry’s product and has no reference to 'Cadbury’s Dairy Milk’ at all. As with earlier campaigns, youth and vibrancy are a key part of the message.

Dimpel, Konrad: German Christmas celebrations, Lutheran Sunday School picnic home movie – c1966

In this 1960s home movie, a curious baby kangaroo joins a Lutheran Sunday School picnic at Tidbinbilla Nature Reserve outside Canberra.

Dimpel, Konrad: On the Voyage to Germany home movie – c1966

Konrad Dimpel has recorded his family’s history through home movies since his arrival in Australia from Germany in 1954.

General Motors Holden – Holden’s Got More Horses advertisement – 1966

By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.

General Motors Holden – Holden’s Number One advertisement – c1966

By the mid-1960s, Holden’s consumer base was broadening to include an increasingly affluent younger demographic.

General Motors Holden – The Time is Now advertisement – 1966

This ad targets a female audience, emphasising the car’s comfort and style as well as power.

General Motors Holden – Saturday Kind of Car advertisement – 1967

The 1960s Holden ads used catchy jingles and upbeat music, promoting the car as an object of desire.

The New Gladesville Bridge sponsored film – 1967

A public relations film made for the NSW Department of Main Roads documenting the construction of the New Gladesville Bridge, then the longest reinforced concrete arch span in the world.

Argentine Ants Advertisement advertisement – 1968

In this television ad, Barry Crocker encourages kids to hunt Argentine ants in their local neighbourhood for a $10 reward.

Berlei Underwear TV Advertisement: Sarong Body Magic advertisement – 1968

Berlei’s products are known for accommodating women of all shapes and sizes.

General Motors Holden – Buy with Confidence advertisement – 1968

All the elements in this advertisement combine to present the Holden dealer as a person you can trust when looking to buy a used car.

General Motors Holden – Make it Yours advertisement – 1968

This ad harnesses the seductive and sophisticated mood of urban living, placing the HK Holden Premier at the centre of 1960s city life.

General Motors Holden – Monaro, Three New Models advertisement – 1968

With this ad Holden shifted away from promoting reliability, functionality and economy to marketing the car as an object of desire.

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