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Kolynos Dental Cream Advertisement: Next Please (c.1944)

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Correct brushing and the right toothpaste

This clip chosen to be G

Clip description

Mrs Howard and her daughter Nancy visit a dentist for a check-up. As they sit in the waiting room, the narrator asks Mrs Howard if Nancy brushes her teeth correctly. A close-up of Nancy brushing her teeth in a sideways motion is frowned upon by the narrator who instructs Nancy in the correct way to brush and suggests she use Kolynos Dental Cream. Half an inch of dental cream is applied to a toothbrush. The foaming bubbles are shown. The narrator concludes by saying that by brushing her teeth correctly and selecting the right toothpaste, Nancy’s teeth will be in ‘perfect condition’ on her next visit. This is illustrated by her dentist report card.

Curator’s notes

by Poppy De Souza

Like Kisses, Next Please employs a clever use of voice-over that moves the narration into direct dialogue with its characters (Next Please) and audience (Kisses). The male narrator’s voice intrudes into the dentist’s waiting room when he asks the startled Mrs Howard whether her daughter Nancy remembers to brush her teeth. Nancy can also hear the narrator as he instructs her in the correct way to brush her teeth in the mornings. If Nancy (and the audience) takes this advice, then she will not have to come back for fillings in the future.

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