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General Motors Holden – Postgraduate Research Fellowship Plan (c.1962)

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Science, technology and research

This clip chosen to be G

Clip description

This television advertisement highlights General Motors Holden’s research and training programs, apprenticeships, cadetships and scholarships, and the contribution they make to help Australia 'meet the challenge of the times’. Explanatory voice-over narration accompanies footage of workers and researchers in factories, laboratories and a range of academic institutions. The General Motors Institute in the US offers advanced training to employees from GMH plants worldwide. The GMH Postgraduate Research Fellowship Plan aims to increase skills and research at Australian universities. One such recipient of the fellowship, Mr Bruce Macauley Thomas, works to improve electronic communication.

Curator’s notes

This advertisement presents General Motors Holden as a company at the forefront of research and development in Australia. A broad range of academic and technical activities are featured to persuade audiences that GMH is heavily invested in the development of the country. Through activity such as this, the company boosts its public relations profile. The narrator’s tone is earnest and carries a sense of urgency to impress upon the audience the importance of what he is saying and its relevance to the nation.

This ad also demonstrates how crucial scientific and technological research is to large multinational companies like GMH. Increasing the skills of the workforce leads to improved research output and encourages further innovation and technological developments which, in turn, result in better quality products. While this ad shows audiences that GMH does more than produce cars, it also reassures them that their Holdens benefit from the latest engineering and design technology.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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