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General Motors Holden – Happy in a Holden (1962)

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Happy in a Holden

This clip chosen to be G

Clip description

This clip shows a father standing next to his Holden in the parking lot outside an AFL match. He has brought his sons to watch Collingwood play. The man is interviewed about his Holden station sedan. The interviewer then asks one of the boys whether his favourite car is a Holden. The segment concludes with the family walking towards the entrance as a voice-over says 'Holden for you in ’62’.

Curator’s notes

by Poppy De Souza

This Holden ad uses a vox pop style interview to appear spontaneous and therefore genuine. However the responses here are tightly controlled through the interviewer asking questions that require a 'yes’ or 'no’ answer, framed to always obtain a favourable response from the interviewees: 'perform well?’, 'like the finish?’, 'you take [the kids] away camping in it?’, 'what’s your favourite car, the Holden?’, 'aren’t they wonderful cars?’, 'you always happy in a Holden?’. The questions are delivered in such a way that, where possible, the answers will always be 'yes’.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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