Australian
Screen

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Coruba Jamaican Rum (1979)

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Coruba Jamaican rum

Original classification rating: R. This clip chosen to be PG

Clip description

Opening on a Jamaican drummer, the camera sweeps to the sky and follows a giant bird carrying the product, a bottle of Coruba Jamaican Rum. We see a beautiful island and its playground attractions: gliding, skiing, palm-fringed beaches, musicians, bikini-clad singers, a witchdoctor, a blonde woman running naked into the sea, and a surfer enjoying a great wave. The Jamaican rhythm song tells us that Coruba Rum is for dancing, singing, laughing and swinging. At sunset, after all this fun, the ad closes with a bright big bottle of Coruba Rum.

Curator’s notes

by Antoinette Starkiewicz

This advertisement bubbles with the spirit of Jamaican rhythms. Director-designer-animator Phil Meatchem is an enthusiastic and accomplished surfer, and he brings his agility and ‘going with the flow’ temperament to this joyous ad. He covers a lot of ground in 60 seconds, taking us from a bird’s-eye view of the island to its heart, and a celebration of fun in the sun, surfing, music and being young and alive. Although the setting is Jamaican, with a clichéd tourist idea of Jamaica, the ad has a uniquely Australian sense of energy and humour.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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