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Australia Post – We Deliver 2 (1988)

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clip Postpak

Original classification rating: G. This clip chosen to be G

Clip description

This is an Australia Post television commercial (TVC) promoting the organisation’s new corporate image and its Postpak products.

Curator’s notes

by Adrienne Parr

This 15-second ‘We Deliver’ corporate image commercial promotes the use of Postpak products to small business. Advances in communication technology in the 1980s saw the speed of business transactions increase exponentially. This not only increased the performance expectations of the clients of big businesses, but trickled down to affect the expectations of the clients of small businesses – in the main, private individuals. Unlike their big business counterparts, small businesses found meeting these expectations financially very difficult. Indeed many didn’t survive this particular commercial era. This TVC shows workers in a small business named ‘Models by Mail’ posting a model car to two young boys. Australia Post’s Postpak is promoted as affordable (for small business), protective (the fragile item arrives in perfect condition) and reliable (the two small boys are overjoyed).

Thanks to the generosity of the rights holders, we are able to offer Postpak from the advertisement Australia Post – We Deliver 2 as a high quality video download.

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You must read and agree to the following terms and conditions before embedding the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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