Australian
Screen

an NFSA website

All advertisements

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1970s (continued)

Cadbury Dairy Milk Chocolate – ‘You’ve Got Yourself a Man’ c1970

These ads from a Cadbury’s Roses campaign present three slightly different scenarios surrounding romantic relationships. In each, a box of Roses signifies the relationship is serious.

HQ Kingswood Sedan: Holden, the Great Way to Move c1971

Released three years after the iconic Kingswood sedan, the 1971 HQ was Holden’s biggest selling model to date.

ALP: It’s Time 1972

This TV commercial for the 1972 Whitlam election campaign targeted elusive Labor voters – women and young people – with a catchy song and starry singers.

Australia Post – Standard Letters 1974

This ad was made at a time when postage of a standard letter within Australia was only ten cents.

Metric Motoring 1974

This is one of the two television advertisements produced to facilitate the change to metric on Australian roads in July 1974.

Australia Post – Changing Times 1975

This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.

General Motors Holden – Football, Meat Pies, Kangaroos and Holden Cars c1976

This memorable advertising jingle from the 1970s was adapted from the American Chevrolet campaign, 'baseball, hot dogs, apple pie and Chevrolet’.

Coruba Jamaican Rum 1979

This animated commercial for Coruba Jamaican Rum celebrates the lifestyle associated with the spirit’s origins.

1980s

Australia Post – Letter Writing Venice 1986

This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.

Australia Post – Intelpost 1987

This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.

Australia Post – Animation c1988

This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.

Australia Post – Express Courier 1988

These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.

Australia Post – Lettergram 1988

In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.

Australia Post – Postcode Grandma 1988

This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.

Australia Post – Postpak Rap 1988

This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.

Australia Post – We Deliver 1 1988

Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.

Australia Post – We Deliver 2 1988

This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.

Australia Post – We Deliver 3 1988

This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.

Nobby’s Nuts 1988

This 1988 television and cinema advertisement for Nobby’s Nuts combines animation and live action with great flair.

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