Frank Rinderknecht is the CEO of Rinspeed Inc and he designs the cars of the future. This one is a Porsche-inspired concept car with huge six piston carbon fibre brakes and the world’s first holographic brake light.
Flash and futuristic car design is a sure-fire winner for Beyond Tomorrow, and this week’s model out of Zurich in Switzerland is no exception. The new brake design of Rinspeed can stop the car 'on a dime’. Despite the Aussie reporters, this use of American idiom and measurements ensures US sales for Beyond product.
These days Beyond even produces the remarkably successful Mythbusters – with its two US presenters – out of San Francisco. Everyone else on the show is Australian, including those involved in post-production, scoring and managing the process.