32 titles - sorted alphabetically or by year
Birth of a Car sponsored film – c1948
Birth of a Car, made in 1948, proudly details the planning, testing and production of the first locally-manufactured Holden model sedan.
Championship Chase documentary – 1970
Norm Beechey retired soon after winning the1970 Australian Touring Car Championship.
Fatal Bond feature film – 1991
Fans of iconic 1960s cars will be able to see a Valiant S series take on a Citroen Goddess in the final scenes.
The FJ Holden feature film – 1977
When The FJ Holden premiered at the Chullora Drive-in in 1977, anyone driving an FJ or FX Holden got in free.
Fran feature film – 1985
A vivacious young mother is married to a violent man. Her desperate need for love leads her to some tragically inappropriate choices.
General Motors Holden – A Great New Feeling advertisement – 1969
This ad places the Kingswood sedan firmly in a youthful beach culture and recreational context.
General Motors Holden – Australia’s Ideal Family Car advertisement – c1957
This goes to great lengths to reiterate the key features on which Holden built its reputation – economy, dependability, performance, styling and comfort.
General Motors Holden – Buy with Confidence advertisement – 1968
All the elements in this advertisement combine to present the Holden dealer as a person you can trust when looking to buy a used car.
General Motors Holden – Export Holden advertisement – c1962
By 1962, when this ad was made, GMH was shipping to 45 overseas territories in the Asia-Pacific, Middle East and Africa.
General Motors Holden – Export Holden Version 2 advertisement – c1962
This presents Holden as an important export and ambassador for Australian industry.
General Motors Holden – FE Holden: The Average Man advertisement – 1956
This is one of GMH’s early ventures into television advertising.
General Motors Holden – Football, Meat Pies, Kangaroos and Holden Cars advertisement – c1976
This memorable advertising jingle from the 1970s was adapted from the American Chevrolet campaign, 'baseball, hot dogs, apple pie and Chevrolet’.
General Motors Holden – Happy in a Holden advertisement – 1962
This ad uses a vox pop style interview to appear spontaneous and therefore genuine.
General Motors Holden – Holden Ute advertisement – c1956
The utility was Holden’s first foray into model diversification after its standard sedan.
General Motors Holden – Holden’s Got More Horses advertisement – 1966
By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.
General Motors Holden – Holden’s Number One advertisement – c1966
By the mid-1960s, Holden’s consumer base was broadening to include an increasingly affluent younger demographic.
General Motors Holden – John Fisher, Another Holden Driver advertisement – 1962
This 1962 Holden ad offers a good example of associating a product with a well-known personality, in this case Hawthorn AFL footballer John Fisher.
General Motors Holden – Make it Yours advertisement – 1968
This ad harnesses the seductive and sophisticated mood of urban living, placing the HK Holden Premier at the centre of 1960s city life.
General Motors Holden – Monaro, Three New Models advertisement – 1968
With this ad Holden shifted away from promoting reliability, functionality and economy to marketing the car as an object of desire.
General Motors Holden – Postgraduate Research Fellowship Plan advertisement – c1962
This advertisement presents General Motors Holden as a company at the forefront of research and development in Australia.
General Motors Holden – Proved Dependability advertisement – c1956
This ad introduces written testimonials from 'satisfied owners’ of Holden cars, 'taxi drivers, men in the outback, commercial travellers, family men’.
General Motors Holden – Range of Products advertisement – c1958
This advertisement positions the GMH brand within the Australian landscape, broadening out from Holden cars.
General Motors Holden – Resale Value advertisement – c1958
Resale value became an important factor for motorists to consider when purchasing their new Holden.
General Motors Holden – Saturday Kind of Car advertisement – 1967
The 1960s Holden ads used catchy jingles and upbeat music, promoting the car as an object of desire.
General Motors Holden – The Time is Now advertisement – 1966
This ad targets a female audience, emphasising the car’s comfort and style as well as power.
General Motors Holden – To Suit All Family Needs advertisement – c1956
In this mid-1950s Holden car ad, the cloud background makes the family look like they’re floating through the sky rather than driving on the ground.
Holden Car Cinema Advertisement: A New Star, the New Holden FE advertisement – 1956
Many of the FE’s aesthetic modifications reflected the fashions of the 1950s.
Holden Car Cinema Advertisement: On a Tour of Australia’s Banana Plantations advertisement – c1955
This travelogue-style Holden advertisement was one of a series of 'on a tour’ films made for cinema audiences between 1953 and 1956.
Holden Car Cinema Advertisement: On a Tour of Tropical Australia advertisement – c1954
The presence of Coral Sea islanders in a Holden advertisement is probably the last thing that audiences at the time would have expected.
HQ Kingswood Sedan: Holden, the Great Way to Move advertisement – c1971
Released three years after the iconic Kingswood sedan, the 1971 HQ was Holden’s biggest selling model to date.
Kingswood Country – There’s No Place Like Rome television program – 1980
A sitcom that lampoons suburban Australian culture, while being equally fascinated with it.
This Woman is Not a Car short film – 1982
An imaginative examination of sexual violence, This Woman is Not a Car turns the suburban dream of marriage and conformity into a nightmare.