→ visit the National Archives of Australia website.
Australia Post – 200 Years sponsored film – 1988
With slogans like 'Celebrating a Nation’, the Bicentennial Authority directed emphasis towards celebrating multiculturalism rather than 200 years of white settlement.
Australia Post – Animation advertisement – c1988
This Australia Post commercial promoting Faxpost has been shot at low speed to create the impression of high speed travel through empty Sydney streets.
Australia Post – Australia Post Inc sponsored film – 1990
The Australian Postal Corporation Act 1989 transformed the post office from an administrative centre focused on mail delivery to a sales-oriented shopfront.
Australia Post – Changing Times advertisement – 1975
This black-and-white commercial informs the public of the split of the Postmaster-General’s Department into two independent Commissions. It offers a neat little history, using stills from Australia Post’s archive.
Australia Post – Express Courier advertisement – 1988
These commercials promoting Australia Post’s courier service exploit the organisation’s reputation for reliability and dependability.
Australia Post – Intelpost advertisement – 1987
This humorous TVC shows a series of instruction diagrams being delivered by Australia Post to a group of ancient would-be soccer players.
Australia Post – Joint Stamp Issue sponsored film – 1988
This program consists mainly of footage shot at the celebratory launch of the Australian–USA bicentennial stamp in Sydney’s Martin Place.
Australia Post – Letter Writing Venice advertisement – 1986
This ad was part of Australia Post’s ‘We Deliver’ campaign and produced to encourage international and intergenerational correspondence.
Australia Post – Lettergram advertisement – 1988
In these television commercials Australia Post attempts to link Lettergram in the mind of the viewer with the traditional uses of the telegram.
Australia Post – Meeting the Challenge sponsored film – 1988
This short training video from Australia Post management briefs personnel about the imminent corporate restructure and shift in image to a commercial service provider.
Australia Post – News Release E-Post Electronic Mail sponsored film – 1985
This 1985 video press release explains E-Post, a new service offered by Australia Post to replace the old telegram service and superseded teleprinter technology.
Australia Post – Olympic Post Script sponsored film – 1956
This film focuses on the telecommunications services set up especially for the 1956 Olympic Games in Melbourne. It also has footage of the sporting events that is unlikely to have survived in any other form.
Australia Post – Onward Speed sponsored film – 1970
Fred Schepisi wrote and directed Onward Speed as a sponsored film for Australia Post. It humorously instructs its target audience of executives, secretaries and mailroom staff in the efficient management of business mail.
Australia Post – Post Office Film sponsored film – 1942
This is a mute, black-and-white film record of the dismantling of the Sydney GPO clock tower to relocate communications equipment during the Second World War.
Australia Post – Post Office Speeds the Mail sponsored film – 1970
With the 1971 changeover from pushbike to motorcycle for mail delivery, Australia Post purchased a fleet of customised motorbikes from Honda.
Australia Post – Post Office Spruce Up sponsored film – 1987
This program introduced a competition between post offices to mark the launch of the first incarnation of commercial, sales-oriented post office shopfronts.
Australia Post – Postcode Grandma advertisement – 1988
This commercial targeted members of the community who at that time were not yet au fait with the new communication technologies.
Australia Post – Postpak Rap advertisement – 1988
This Australia Post commercial promotes the use of Postpaks for packaging parcels. With rap music still new to Australian popular culture at the time, this commercial was very successful.
Australia Post – Recruitment sponsored film – 1989
It’s interesting to look at the Australia Post jobs on offer in the late 1980s and compare them to employment opportunities available today.
Australia Post – Royal Tour sponsored film – 1954
As this program amply illustrates, an excited Australian public turned out in droves to see the Queen in 1954. For the PMG, her visit represented a coming of age.
Australia Post – Security sponsored film – 1989
While mail security may be a far greater problem today than in the past, here is evidence that mail security has always presented a substantial challenge.
Australia Post – Standard Letters advertisement – 1974
This ad was made at a time when postage of a standard letter within Australia was only ten cents.
Australia Post – The Last of the TPOs sponsored film – 1985
This program marks the closure of the Travelling Post Office, a mail service that had worked in conjunction with Australia’s various railway networks since 1865.
Australia Post – This is the Mail sponsored film – 1966
When the $6 million Redfern Mail Exchange in Sydney was opened in 1965, it was hailed as the largest mechanised mail centre in the Southern Hemisphere.
Australia Post – We Deliver 1 advertisement – 1988
Television advertising played a major role in the establishment of Australia Post’s new corporate identity in the latter part of the 1980s.
Australia Post – We Deliver 2 advertisement – 1988
This series set out to promote the corporate image, while at the same time promoting Australia Post’s individual products and services.
Australia Post – We Deliver 3 advertisement – 1988
This series is a good example of the way in which the use of music in television commercials had changed by the late 1980s.
Australian Visit television program – 1967
Anti-Vietnam War demonstrations were timed to coincide with the five-day visit of the Prime Minister of the Republic of Vietnam and his wife in 1967.
Cockatoo Island: HMAS Success Launching historical – 1984
The HMAS Success was ultimately the last ship to be built on Cockatoo Island before the dockyard closed in 1992.
Cockatoo Island: Newsreel Film of Dockyard Activities historical – c1939
The largest island in Sydney Harbour became the major shipbuilding and dockyard facility for the Pacific during the Second World War, following the fall of Singapore.
Commonwealth Bank – Plan for the Future advertisement – c1950
This ad appeals to its audience to patronise the Commonwealth Bank because it’s the bank they own.
Commonwealth Bank – The School Bank sponsored film – 1951
The bank commissioned this film to replace personal school visits by Bank Liaison Officers, recently cancelled because of postwar labour shortages.
Commonwealth Bank – Willie Wombat: Waste Not Want Not sponsored film – c1939
Willie Wombat was produced by Eric Porter – Australia’s first career animator – to promote the Commonwealth Savings Bank of Australia’s School Banking program.
CSIRO – Rabbits in Confined Populations Management Techniques sponsored film – c1955
With exploding rabbit numbers in the 1950s, the Wildlife Survey Section of the CSIRO studied captive rabbit populations to assist and improve control techniques.
Holt – Film Re-enactment of the Circumstances Surrounding the Disappearance of the PM sponsored film – 1967
This unedited footage shot by Victorian Police re-creates the unexplained disappearance of Prime Minister Harold Holt from a Victorian beach in December 1967.
Ikara the Weapon Thrower sponsored film – 1963
This black-and-white film, classified 'confidential’ at the time, shows the lead up to the Ikara weapons trials and the trials that began in April 1963.
Jungle Road sponsored film – c1963
While the film is patronising in its approach, it promotes the army’s work as vitally contributing to preparations for Papua New Guinea’s eventual independence.
Metric Motoring advertisement – 1974
This is one of the two television advertisements produced to facilitate the change to metric on Australian roads in July 1974.
Operation Blowdown sponsored film – 1963
This is the official film of Operation Blowdown, the classified project that aimed to replicate the effects of a nuclear explosion on a tropical rainforest environment.
Operation Buffalo – Colour Record sponsored film – 1956
In 1957, Britain’s Prime Minister declared that the Operation Buffalo tests would place Britain on an equal nuclear footing with the USA and the Soviet Union.
Snowy Hydro - Snowy 69 sponsored film – 1969
This 1969 film makes a concerted effort to explain the many facets of the Snowy Hydro scheme to the public, including how the system was being built.
Snowy Hydro - The Best of the Years sponsored film – 1974
This 1974 documentary examines the multicultural workforce and its achievement in building one of the world’s largest hydroelectric schemes to that date.
Snowy Hydro - Where Giants Meet sponsored film – 1948
The film spends a lot of time singing the praises of the TD-24 bulldozer, but it’s also interesting as a recruitment tool for genuine high country bushmen.
Snowy Hydro - Where Men and Mountains Meet sponsored film – 1963
This film is a fascinating depiction of the national ideal of postwar masculinity, looking at the spectrum of workers involved in the Snowy Mountains Scheme.
Snowy Hydro – Conquest of the Rivers sponsored film – 1957
This is essentially a recruitment film, targeting the types of workers whose adaptability and skills base would well serve the Snowy Hydro scheme’s requirements.
Snowy Hydro – Conservation in the Snowy Mountains sponsored film – 1955
This film traces the history of soil erosion in the Snowy Mountains and demonstrates the approach taken by the Snowy Mountains Scheme to counteract the problem.
Snowy Hydro – Gardens of the Snowy Mountains sponsored film – 1967
This Snowy Hydro film encourages visitors to the area to take a wider look around, but also counters any criticism of the vastly expanded settlement of the region.
Snowy Hydro – Operation Adaminaby sponsored film – 1958
In an extraordinarily florid finale, reminiscent of wartime propaganda, the film pays tribute to the residents and their noble act in moving the town of Adaminaby.
Snowy Hydro – Safety on the Snowy Scheme sponsored film – 1964
The culture of the all-male workplace was one where risk taking and daring were highly valued, an environment intensified by the experiences of two world wars.
Snowy Hydro – Sound and Safe sponsored film – 1963
Produced in 1963, this safety film focuses on 'drill and blast’ tunnelling on the Snowy Mountains Scheme in an effort to save lives and prevent injury.