Australian Screen

Australia’s audiovisual heritage online

Overland Whippet Motor Car: Advertisement (c.1926)

play Please note: this clip is silent
Email a link to this page
To:
CC:
Subject:
Body:
clip
  • 1
The Overland Whippet motor car education content clip 1

This clip chosen to be G

Clip description

A cut-out picture of the Overland Whippet is accompanied by a caption describing it as ‘America’s first high-speed European-type light car’. The Whippet car lines up with a whippet dog to demonstrate its speed; a large stopwatch shows the car accelerate from five to 30 miles per hour in 13 seconds; and a silhouette displays its 'distinctly attractive low-swung’ construction. A live-action shot of a family seated inside a stationary Whippet concludes the clip.

Curator’s notes

This clip comes from a seven-minute advertisement for the Overland Whippet motor vehicle. To make it desirable for audiences, the ad emphasises the Whippet’s getaway power, fast acceleration, compact design and interior space. These attributes are demonstrated by simple graphics of the interior and exterior of the car. Captions support the diagrams and explain the benefits of each feature (for example, ‘lighter weight brings greater economy’). The sparing use of live-action segments punctuates the animation and underlines the car’s modern appearance.

Teacher’s notes

provided by The Le@rning FederationEducation Services Australia

This silent black-and-white clip shows an advertisement designed for Australian audiences for the US Overland Whippet car, with animation illustrating its economy, speed, ease of parking and comfort. White captions on a black background describe each feature, and drawn and cut-out animations with some live-action shots show the features in action. The new low-slung shape of the vehicle is shown by cutting away the traditional outline. An animated oil can moving down a map of Australia’s south-eastern coast illustrates the car’s economical oil use.

Educational value points

  • The clip shows how animation can be used to convey information economically and create a persuasive argument to ‘sell’ a product. The new car combines a compact yet roomy body with a low centre of gravity. This is graphically shown in an animation in which parts of the old bulkier car body are stripped away from a silhouette to reveal the new sleek form of the Overland Whippet. An ‘X-ray’ graphic shows the driver and passenger seated comfortably inside.
  • The advertisement uses different styles of animation and some live action sequences to communicate its messages, and captions introduce and reinforce the messages of the illustrations. Cut-out and drawn animations are combined to demonstrate simply the car’s speed, comfort, ease of parking and economy. Live action is used sparingly, as in the closing sequence where a family seated in the car smile at the camera.
  • The advertisement links features of the car with features of its namesake, the whippet – a light and speedy breed of dog. One scene shows a whippet and the car standing together at the beginning of a race, and a caption above the car reads: ‘IT HAS THE GET-A-WAY OF A WHIPPET.’ Salesmen were urged to emphasise the car’s whippet-like features: its speed, lightness and sleek style.
  • In the mid-1920s production-line techniques were making cars more affordable and car ownership in Australia was increasing. The advertisement appeals to the mass market by emphasising the economy of the Whippet. When cars first appeared in Australian cities in 1900 they were luxury items for only the wealthiest. In 1920 there was one car for every 55 people in Australia; by 1929 this had increased to one for every 11 people.
  • The importance of the export market to automobile manufacturing in the 1920s is revealed in the clip. Willys-Overland began producing the Whippet in May 1926 and in September the car was released in Australia. It competed successfully with the hugely popular Ford Model T car in Australia and was promoted as a reasonably priced but rugged car that could cope with outback travel. The cars were manufactured in Canada and shipped to an assembly plant in Brisbane.
  • The car featured in the clip had a brief but successful sales history – 110,000 cars were sold in 1926, the year that it was released, and in 1928 it was in third place in sales behind cars made by Ford and Chevrolet. The Whippet was successfully exported to a number of countries including Australia. Whippet production ended in 1931, the Willys-Overland company having suffered badly from the 1929 Wall Street crash and the subsequent Great Depression.

Thanks to the generosity of the rights holders, we are able to offer The Overland Whippet motor car from the advertisement Overland Whippet Motor Car: Advertisement as a high quality video download.

To play the downloadable video, you need QuickTime 7.0, VLC, or similar.

You must read and agree to the following terms and conditions before downloading the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

This clip is available in the following configurations:

File nameSizeQualitySuitability
overlan1_pr.mp4 Large: 22.1MB High Optimised for full-screen display on a fast computer.
overlan1_bb.mp4 Medium: 10.4MB Medium Can be displayed full screen. Also suitable for video iPods.

Right-click on the links above to download video files to your computer.

Thanks to the generosity of the rights holders, we are able to offer this clip in an embeddable format for personal or non-commercial educational use in full form on your own website or your own blog.

You must read and agree to the following terms and conditions before embedding the clip:

australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

Copy and paste the following code into your own web page to embed this clip: