This clip chosen to be G
Clip description
This clip contains three short advertisements with the jingle 'happiness for two’. The first ad is performed in a bare studio with a woman standing alone, centre stage, as a male voice-over says 'for the girl who’s got that all-by-herself lonely feeling’. A group of dancers spill into frame as a bubbly song describes Milk Tray’s 'happy centres’. By the end, the woman has a pile of boxes and a man by her side.
The second ad presents three new chocolate flavours – raspberry cordial, coconut ice and caramello deluxe. The ad ends with a couple standing on a bare set as she holds a box of Milk Tray chocolates and he gives her a kiss.
The last ad is set on a river cruise with people on board eating Milk Tray chocolates and a couple laughing as the jingle plays over the soundtrack.
Curator’s notes
These advertisements are probably from the 1960s. The first advertisement resembles a musical talent show or film clip in style, with its pop soundtrack and exuberant dancing. The 'happiness for two’ catchphrase and melody line also appears at the end of the other two ads. The bright and chirpy world the Cadbury song creates in each ad is conjured through both the melody and the lyrics. The lines 'happiness for two’ and 'get together with Milk Tray’ directly align the chocolate product with romantic couplings and each ad features at least one man and woman paired off together.
Thanks to the generosity of the rights holders, we are able to offer 'Happiness for two' from the advertisement Cadbury Dairy Milk Chocolate – 'Happiness for Two' as a high quality video download.
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This clip is available in the following configurations:
| File name | Size | Quality | Suitability |
|
cdmchapp1_pr.mp4
|
Large: 11.1MB |
High |
Optimised for full-screen display on a fast computer. |
|
cdmchapp1_bb.mp4
|
Medium: 5.2MB |
Medium |
Can be displayed full screen. Also suitable for video iPods. |
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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.
All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.
When you access australianscreen you agree that:
- You may retrieve materials for information only.
- You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
- You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
- The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.
All other rights reserved.
ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.
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