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Cadbury Dairy Milk Chocolate – ‘Give Her Roses’ (1959)

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'Give her Roses'

This clip chosen to be PG

Clip description

This advertisement for Cadbury’s Roses chocolates shows a man dressed in hat and gloves, carrying a cane and singing to three women as he offers them each a box of Roses chocolates. The set is in the style of a European café courtyard.

Curator’s notes

This charming ad relies on the audience’s familiarity with the style of love song made famous by 1930s French romantic singer Maurice Chevalier. While not strictly an impersonation of Chevalier, his character type certainly informs the advertisement. The man’s clumsy chivalry makes up for his bad miming and overdone French accent! In contrast to the other Roses chocolates advertisements, the characters in this ad do not know each other and Roses chocolates are used as an introductory icebreaker.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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