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Berlei Underwear Cinema Advertisement: Sarong (1950)

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Dancing sarong

This clip chosen to be G

Clip description

A woman in a dress dances to cocktail music as a female voice-over explains the features of the ‘Sarong’ girdle the woman is wearing beneath her clothes. The action freezes as the camera zooms in and ‘sees through’ the woman’s outer clothing to reveal the girdle and how comfortable, flexible and flattering it is.

Curator’s notes

Freedom of movement and comfort are the two strongest features of the ‘Sarong’ girdle. The girdle’s precursor, the corset, was part of the constraining and confining history which defined nineteenth century undergarments. Berlei’s ‘Sarong’ – along with many of its other product lines – made this uncomfortable foundation garment comfortable.

Thanks to the generosity of the rights holders, we are able to offer Dancing sarong from the advertisement Berlei Underwear Cinema Advertisement: Sarong as a high quality video download.

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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