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Australia Post – Animation (c.1988)

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clip Post box education content clip 3

Original classification rating: G. This clip chosen to be G

Clip description

This is a 30-second Australia Post animated television commercial (TVC) promoting the correct addressing of mail. It shows a post box rejecting incorrectly addressed mail, finishing with the slogan: ‘If you get it right here, we’ll get it right there.’

Curator’s notes

by Adrienne Parr

By the late 1980s Australia Post had invested substantially in electronic and mechanised mail sorting systems. The effectiveness of these systems relied heavily on the cooperation of the customer. That is to say, postal items must be addressed correctly for mail-sorting equipment to function properly. This TVC detailed in specific terms the correct method of addressing an envelope. New requirements like no punctuation flew in the face of generations of letter writing convention, and many a member of the older generation had to unlearn style rules that had been drummed into them at school. It was produced for Australia Post by THEM and Zap Productions, and on-lined on 20 October 1988 at VTC (now part of the Omnilab Media Group).

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australianscreen is produced by the National Film and Sound Archive. By using the website you agree to comply with the terms and conditions described elsewhere on this site. The NFSA may amend the 'Conditions of Use’ from time to time without notice.

All materials on the site, including but not limited to text, video clips, audio clips, designs, logos, illustrations and still images, are protected by the Copyright Laws of Australia and international conventions.

When you access australianscreen you agree that:

  • You may retrieve materials for information only.
  • You may download materials for your personal use or for non-commercial educational purposes, but you must not publish them elsewhere or redistribute clips in any way.
  • You may embed the clip for non-commercial educational purposes including for use on a school intranet site or a school resource catalogue.
  • The National Film and Sound Archive’s permission must be sought to amend any information in the materials, unless otherwise stated in notices throughout the Site.

All other rights reserved.

ANY UNAUTHORISED USE OF MATERIAL ON THIS SITE MAY RESULT IN CIVIL AND CRIMINAL LIABILITY.

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