Fourth Liberty Loan 1943
A Fourth Liberty Loan campaign was launched to encourage people to buy national savings stamps to contribute to the war effort.
In this short introductory speech, Thring proudly announces to the audience that the film program they are about to see is completely Australian made.
This ad places the Kingswood sedan firmly in a youthful beach culture and recreational context.
This goes to great lengths to reiterate the key features on which Holden built its reputation – economy, dependability, performance, styling and comfort.
All the elements in this advertisement combine to present the Holden dealer as a person you can trust when looking to buy a used car.
By 1962, when this ad was made, GMH was shipping to 45 overseas territories in the Asia-Pacific, Middle East and Africa.
This presents Holden as an important export and ambassador for Australian industry.
This is one of GMH’s early ventures into television advertising.
This memorable advertising jingle from the 1970s was adapted from the American Chevrolet campaign, 'baseball, hot dogs, apple pie and Chevrolet’.
This ad uses a vox pop style interview to appear spontaneous and therefore genuine.
By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.
By the mid-1960s, Holden’s consumer base was broadening to include an increasingly affluent younger demographic.
The utility was Holden’s first foray into model diversification after its standard sedan.
This 1962 Holden ad offers a good example of associating a product with a well-known personality, in this case Hawthorn AFL footballer John Fisher.
This ad harnesses the seductive and sophisticated mood of urban living, placing the HK Holden Premier at the centre of 1960s city life.
With this ad Holden shifted away from promoting reliability, functionality and economy to marketing the car as an object of desire.
This advertisement presents General Motors Holden as a company at the forefront of research and development in Australia.
This ad introduces written testimonials from 'satisfied owners’ of Holden cars, 'taxi drivers, men in the outback, commercial travellers, family men’.
This advertisement positions the GMH brand within the Australian landscape, broadening out from Holden cars.
Resale value became an important factor for motorists to consider when purchasing their new Holden.
The 1960s Holden ads used catchy jingles and upbeat music, promoting the car as an object of desire.
This ad targets a female audience, emphasising the car’s comfort and style as well as power.
In this mid-1950s Holden car ad, the cloud background makes the family look like they’re floating through the sky rather than driving on the ground.
Give Us This Day 1943
This food rationing advertisement takes its title from a phrase in the Lord’s Prayer ‘give us this day our daily bread’.
A radio jingle set to a marching tune promoting Vegemite, an Australian yeast spread.
Here Comes Santa 1929
In this 1929 cinema advertisement, Santa and a young girl dressed as a fairy arrive by horse-drawn carriage at Alexandra Hospital and distribute presents.
Many of the FE’s aesthetic modifications reflected the fashions of the 1950s.
This travelogue-style Holden advertisement was one of a series of 'on a tour’ films made for cinema audiences between 1953 and 1956.
The presence of Coral Sea islanders in a Holden advertisement is probably the last thing that audiences at the time would have expected.
This advertisement positions the joint Hoyts, Shell and Studebaker venture as a service which audiences in country areas both need and deserve.
It wasn’t until 1937 that all Australian cinemas countrywide had been converted to sound.
Released three years after the iconic Kingswood sedan, the 1971 HQ was Holden’s biggest selling model to date.
This cinema advertisement introduces Imperial Tractors and uses a similar style to the industrial documentaries produced in the 1920s.
This advertisement appeals to children as a story, and their mothers as the children’s carers.
This cartoon carries the message that progress incurs sacrifice – be it moral, economic, social or political.
This cinema advertisement illustrates what employers on the home front faced when their staff enlisted themselves into the war effort.
This advertisement is an early example of associating a product with sexual or social desirability.
This advertisement employs a clever use of voice-over that moves the narration into direct dialogue with its characters and audience.
Kraft cleverly positions its processed cheese as a product which can contribute to a household’s ability to increase its food value.
This snack was marketed by Kraft as a quick and easy-to-prepare snack, and importantly an economical one.
This Kraft advertisement examines the value of three food groups: protective foods, energy foods and body builders.
This Liberal Party cinema advertisement for the 1946 federal election proposes that life for ordinary people under the incumbent Labor government is by no means as good as it should be.
This Liberal Party cinema advertisement for the 1949 federal election presents a choice between the 'socialist’ and 'free democratic’ ways of life, as offered by the ALP and Liberal Party respectively.
Running for over 17 minutes, this cinema advertisement is long compared to current standards.
Compared to contemporary car radios, the Magnavox Wirelesses seems absurd because of its large size.
A Matter of Taste c1954
This 1950s ad for Schweppes focuses on the drinks in the context of entertaining, socialising and recreation, rather than the science behind the 'Schweppervescent’ bubbles.
Typically for a cinema advertisement of the time, it takes a narrative style and is shot like a slowly paced short film.
Metric Motoring 1974
This is one of the two television advertisements produced to facilitate the change to metric on Australian roads in July 1974.
This 1948 cinema advertisement promotes Milo for health, enjoyment and sleep! It’s from the private collection of Roger McKenzie and fellow film enthusiast, Bernard Kent.
Since 1934, MILO has been advertised in a number of ways, changing in style and tone to adapt to its audience.