Australian Screen

Australia’s audiovisual heritage online

All advertisements

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F (continued)

Fourth Liberty Loan 1943

A Fourth Liberty Loan campaign was launched to encourage people to buy national savings stamps to contribute to the war effort.

FW Thring Introduces the Stars 1931

In this short introductory speech, Thring proudly announces to the audience that the film program they are about to see is completely Australian made.

G

General Motors Holden – A Great New Feeling 1969

This ad places the Kingswood sedan firmly in a youthful beach culture and recreational context.

General Motors Holden – Australia’s Ideal Family Car c1957

This goes to great lengths to reiterate the key features on which Holden built its reputation – economy, dependability, performance, styling and comfort.

General Motors Holden – Buy with Confidence 1968

All the elements in this advertisement combine to present the Holden dealer as a person you can trust when looking to buy a used car.

General Motors Holden – Export Holden c1962

By 1962, when this ad was made, GMH was shipping to 45 overseas territories in the Asia-Pacific, Middle East and Africa.

General Motors Holden – Export Holden Version 2 c1962

This presents Holden as an important export and ambassador for Australian industry.

General Motors Holden – FE Holden: The Average Man 1956

This is one of GMH’s early ventures into television advertising.

General Motors Holden – Football, Meat Pies, Kangaroos and Holden Cars c1976

This memorable advertising jingle from the 1970s was adapted from the American Chevrolet campaign, 'baseball, hot dogs, apple pie and Chevrolet’.

General Motors Holden – Happy in a Holden 1962

This ad uses a vox pop style interview to appear spontaneous and therefore genuine.

General Motors Holden – Holden’s Got More Horses 1966

By the 1960s, Holden had added theme music and jingles to the devices used to make their brand memorable.

General Motors Holden – Holden’s Number One c1966

By the mid-1960s, Holden’s consumer base was broadening to include an increasingly affluent younger demographic.

General Motors Holden – Holden Ute c1956

The utility was Holden’s first foray into model diversification after its standard sedan.

General Motors Holden – John Fisher, Another Holden Driver 1962

This 1962 Holden ad offers a good example of associating a product with a well-known personality, in this case Hawthorn AFL footballer John Fisher.

General Motors Holden – Make it Yours 1968

This ad harnesses the seductive and sophisticated mood of urban living, placing the HK Holden Premier at the centre of 1960s city life.

General Motors Holden – Monaro, Three New Models 1968

With this ad Holden shifted away from promoting reliability, functionality and economy to marketing the car as an object of desire.

General Motors Holden – Postgraduate Research Fellowship Plan c1962

This advertisement presents General Motors Holden as a company at the forefront of research and development in Australia.

General Motors Holden – Proved Dependability c1956

This ad introduces written testimonials from 'satisfied owners’ of Holden cars, 'taxi drivers, men in the outback, commercial travellers, family men’.

General Motors Holden – Range of Products c1958

This advertisement positions the GMH brand within the Australian landscape, broadening out from Holden cars.

General Motors Holden – Resale Value c1958

Resale value became an important factor for motorists to consider when purchasing their new Holden.

General Motors Holden – Saturday Kind of Car 1967

The 1960s Holden ads used catchy jingles and upbeat music, promoting the car as an object of desire.

General Motors Holden – The Time is Now 1966

This ad targets a female audience, emphasising the car’s comfort and style as well as power.

General Motors Holden – To Suit All Family Needs c1956

In this mid-1950s Holden car ad, the cloud background makes the family look like they’re floating through the sky rather than driving on the ground.

Give Us This Day 1943

This food rationing advertisement takes its title from a phrase in the Lord’s Prayer ‘give us this day our daily bread’.

H

Happy Little Vegemites 1959

A radio jingle set to a marching tune promoting Vegemite, an Australian yeast spread.

Here Comes Santa 1929

In this 1929 cinema advertisement, Santa and a young girl dressed as a fairy arrive by horse-drawn carriage at Alexandra Hospital and distribute presents.

Holden Car Cinema Advertisement: A New Star, the New Holden FE 1956

Many of the FE’s aesthetic modifications reflected the fashions of the 1950s.

Holden Car Cinema Advertisement: On a Tour of Australia’s Banana Plantations c1955

This travelogue-style Holden advertisement was one of a series of 'on a tour’ films made for cinema audiences between 1953 and 1956.

Holden Car Cinema Advertisement: On a Tour of Tropical Australia c1954

The presence of Coral Sea islanders in a Holden advertisement is probably the last thing that audiences at the time would have expected.

Hoyts and Studebaker Cinema Advertisement: Touring Talkie Show c1929

This advertisement positions the joint Hoyts, Shell and Studebaker venture as a service which audiences in country areas both need and deserve.

Hoyts Cinemas: Talkies for Country Areas c1929

It wasn’t until 1937 that all Australian cinemas countrywide had been converted to sound.

HQ Kingswood Sedan: Holden, the Great Way to Move c1971

Released three years after the iconic Kingswood sedan, the 1971 HQ was Holden’s biggest selling model to date.

I

Imperial Tractors: Western Australian Farmers Support an Australian Industry 1937

This cinema advertisement introduces Imperial Tractors and uses a similar style to the industrial documentaries produced in the 1920s.

K

Kellogg’s Cornflakes: Tell Me a Story c1943

This advertisement appeals to children as a story, and their mothers as the children’s carers.

King Billy’s First Car 1939

This cartoon carries the message that progress incurs sacrifice – be it moral, economic, social or political.

Kiwi Shoe Polish: Shine Sir 1914

This cinema advertisement illustrates what employers on the home front faced when their staff enlisted themselves into the war effort.

Kolynos Dental Cream Advertisement: Kisses c1945

This advertisement is an early example of associating a product with sexual or social desirability.

Kolynos Dental Cream Advertisement: Next Please c1944

This advertisement employs a clever use of voice-over that moves the narration into direct dialogue with its characters and audience.

Kraft Cheddar Cheese Cinema Advertisement: Food for Thought c1941

Kraft cleverly positions its processed cheese as a product which can contribute to a household’s ability to increase its food value.

Kraft Cheddar Cheese Cinema Advertisement: Unexpected Guests c1940

This snack was marketed by Kraft as a quick and easy-to-prepare snack, and importantly an economical one.

Kraft Cheddar Cheese Cinema Advertisement: Your Daily Diet c1947

This Kraft advertisement examines the value of three food groups: protective foods, energy foods and body builders.

L

Liberal Party Cinema Advertisement: The Golden Age 1946

This Liberal Party cinema advertisement for the 1946 federal election proposes that life for ordinary people under the incumbent Labor government is by no means as good as it should be.

Liberal Party Cinema Advertisement: The House that You Built 1949

This Liberal Party cinema advertisement for the 1949 federal election presents a choice between the 'socialist’ and 'free democratic’ ways of life, as offered by the ALP and Liberal Party respectively.

Lifesavers: Cryst-O-Mint Flavour 1925

Running for over 17 minutes, this cinema advertisement is long compared to current standards.

M

Magnavox Wireless: Why Jones Chose a Magnavox 1925

Compared to contemporary car radios, the Magnavox Wirelesses seems absurd because of its large size.

A Matter of Taste c1954

This 1950s ad for Schweppes focuses on the drinks in the context of entertaining, socialising and recreation, rather than the science behind the 'Schweppervescent’ bubbles.

Maxonol Gramophone: Buy a Good Gramophone and Keep Her at Home 1925

Typically for a cinema advertisement of the time, it takes a narrative style and is shot like a slowly paced short film.

Metric Motoring 1974

This is one of the two television advertisements produced to facilitate the change to metric on Australian roads in July 1974.

N

Nestle’s MILO Cinema Advertisement: Family Album 1948

This 1948 cinema advertisement promotes Milo for health, enjoyment and sleep! It’s from the private collection of Roger McKenzie and fellow film enthusiast, Bernard Kent.

Nestle’s MILO Cinema Advertisement: The Joy of Living 1948

Since 1934, MILO has been advertised in a number of ways, changing in style and tone to adapt to its audience.

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